Rwanda launches first-ever motorbike tour to boost adventure tourism
Silverback Events Management officially launched Rwanda’s first organized motorbike tour on Wednesday evening, signaling a new chapter in adventure tourism and cultural promotion. The four-day journey, running from September 4 to 7, will take riders from Kigali to Lake Kivu in Rubavu, providing an immersive experience of Rwanda’s landscapes, culture, and hospitality.
The launch event, held at Paramount Hotel, drew bikers, tourism enthusiasts, and media representatives. Organizers emphasized that the initiative is more than just a single ride. “This is not just an event; it’s the beginning of a tradition, an annual celebration that will bring together bikers, adventurers, and friends from across the globe to experience the beauty and spirit of Rwanda,” they said.
John Magara, Airtel Rwanda’s representative and guest of honor, highlighted the company’s support for the event as communications partner.
“I look forward to discovering Rwanda alongside you gentlemen,” Magara said. “I hope you can capture and express the essence of Rwanda and spread it across the entire market. I also encourage media partners to ride along and show Rwanda to the world.”
Bikers set off from Kigali on Rwanda’s first-ever organized motorbike tour, marking a new chapter in adventure tourism
Maria Casimiro, CEO of Silverback Events, emphasized the power of collaboration in making the event possible.
“At Silverback we believe business is not just about transactions; it is relationships. Relationships are the threads that bind us across industries, across borders, and across cultures,” she said, thanking partners including the Rwanda Development Board, Royal FM, Paramount Hotel, Nirvana, Kigali Motorbike Tours, Simba Africa, and Airtel Rwanda.
“The launch is more than the beginning of a project it’s a declaration. Together we don’t build business; we build bridges.” She added.
Royal FM CEO Aysa added that the tour marked a new chapter in Rwanda’s tourism promotion. “Through biking, visitors will discover our country’s beauty in a unique and exciting way. I am honoured to be part of this initiative and to showcase Rwanda’s culture and destinations to the world,” she said.
The riders also shared their enthusiasm.
Styven Mukisa, a veteran motorcyclist, praised Rwanda’s safe and scenic roads. “Rwanda is one of the safest places to ride. The speed limits are enforced, the roads are curvy, and the scenery is stunning. I’ve done this route before, but I’m still excited it never gets old,” he said. Mukisa added that Rwanda’s calm and scenic roads provide a welcome contrast to the high-adrenaline streets of Kampala and Nairobi.
Ignatius Mugabo, Chairman of Silverback Events Management, described the turnout as exceptional. “The enthusiasm from both bikers and the wider audience exceeded expectations. This event is about showcasing Rwanda’s landscape, culture, and beauty, while blending tourism and entertainment.”
Richard Golds, COO of Silverback Events Management, noted that the first ride is just a taster. “We expect future editions to be bigger, attracting more regional and international riders. Bikers are a family, and their strong support shows the potential of this event to become a lasting annual tradition.”
The Rwanda Ride Motorbike Tour exemplifies Rwanda’s push to diversify tourism beyond gorilla trekking and conferences. With curvy mountain roads, stunning views, and a reputation for safety, the tour positions Rwanda as a regional hub for adventure biking.
As the riders set off from Kigali, the inaugural journey symbolized more than an adventure—it celebrated Rwanda’s beauty, spirit, and global appeal on two wheels.
Maria Casimiro, CEO of Silverback Events Management, addresses the audience at the launch, highlighting the power of partnerships and enduring dedication
Motorbike enthusiasts from Rwanda and beyond gear up for the inaugural Rwanda Ride, embracing adventure and camaraderie on the open road.
